Text Message Privacy Policy

Ada Dermatology takes your privacy seriously, and we want you to know how we collect, use, and share your information when you opt in to receive text messages from our healthcare practice. For information on how we handle your Protected Health Information under applicable privacy laws (including for healthcare, treatment, and payment), please review our Notice of Privacy Practices (HIPAA). 

Information We Collect and Method of Collection 

We collect personal information from you, including your name and phone number, to send you text messages. We may also collect message interaction and consent data, including delivery status, response data, and opt-in method. You provide your personal information to us when you contact us to make an appointment or if you are referred to our office. 

How We Use Your Information 

We use your information to send you healthcare-related text messages, such as appointment reminders and office closure announcements, and to obtain information feedback on the services provided by our staff. Under HIPAA, we may further use your name and phone number (along with other Protected Health Information) as explained in our HIPAA Notice of Privacy Practices. 

Data Sharing and Disclosure 

We do not sell or share the personal data collected under this policy with third parties or affiliates for marketing or promotional purposes without your prior consent. Your mobile details or personally identifiable information will not be shared with third parties or affiliates for marketing purposes.  Text details may be shared as required by law or with our trusted service providers as needed to provide services. We may disclose your information as permitted by law for purposes of providing the services, legal compliance, corporate transactions (such as a merger or sale), or for security and safety (to prevent harm or to respond to an emergency).

How We Collect Consent 

Your consent to receive text messages applies only to communications from our medical office and service partners and does not extend to third-party businesses. We collect your consent to receive text messages in three different ways. 

1. Verbal Opt-In: When you call our office to make an appointment, we may collect your consent verbally. 
2.  Healthcare Opt-In: The Federal Communications Commission has determined that when you, as a patient, give your number to a healthcare provider, the provision of your own phone number constitutes “prior express consent for healthcare calls” and text messages from that provider, such as appointment reminders. See 30 FCC Rcd 7961, 141(2015). If you provide your phone number to us, we may rely on that as your prior express consent to receive text messages in accordance with applicable law. You can opt out by notifying our office or replying STOP. 
3. Paper Opt-In: In our patient paperwork, we may ask you to provide written consent to receive communication from us. 

Opt-Out Instructions 

You can opt out of our text service at any time by calling our office or replying with “STOP” to any messages you receive from us. 

Security of Your Information 

We take reasonable measures to protect the information you provide from unauthorized access, disclosure, or misuse. However, no system is completely secure, and we do not guarantee the security of your data during transmission or storage. Please also be aware that SMS text messages are not encrypted, and the content may be accessible to third parties. We do not recommend sending sensitive information via SMS. 

Changes to this Policy 

We reserve the right to update or modify this Text Messaging Privacy Policy at any time. Any significant changes will be communicated via text message or other appropriate methods. Continued use of our text service after any changes indicates your acceptance of the revised policy. 

If anything in this policy is inconsistent with our HIPAA Notice of Privacy Practices, the HIPAA Notice of Privacy Practices will control if it applies. 

Contact Us If you have any questions about this Text Messaging Privacy Policy or wish to update your preferences, please contact Ada Dermatology Privacy Officers:

04/2026